She Grows with Allyson Scammell
Ep #71: 5 Energy Hacks to Consistently Selling Out Your Offerings
Hey there, my dear ones, this is Allyson Scammell and today’s episode I’m going to label high value. I’m labeling this episode as the type of content most coaches charge for, and I am revealing some stuff in here that I normally only share with my VIP one-on-one clients. But. Lately these, uh, hacks that I’ll be talking about have been working so well for me and sort of magical and miraculous ways.
[00:00:30] I just really felt called to share the wealth of information or know-how. So today I’ll be revealing five energy hacks to consistently getting fully booked or sold out. And what is an energy hack you might be asking? I define it as a way to help yourself to get into the energy of whatever it is you want.
[00:00:56] So in this episode, we’ll be focused on how to get into the energy of fully booked or sold out. It’s an energy frequency. It’s a feeling, I know, whatever I put out there is going to sell out. It’s an inner knowing I’m going to be offering a new program and it’s gonna sell out. Maybe there’s 15 spots available.
[00:01:17] Those 15 spots are going to be filled. And I have an inner knowing that it’s going to sell out. And that inner knowing is creating a feeling of sold out. And that feeling is creating an energy frequency. And when my energy is vibrating, it’s selling out, my outcome has got to be sold out. And these energy hacks are relevant
[00:01:42] If you’ve never been sold out before, or you have, but you want to raise your prices. You want to put out a new offering, that’s more alignment to your truth. You want to do something cutting edge. You’re always going to go back to these energy hacks to get into that frequency. And when the, when the frequencies there, your outer world has to respond to it.
[00:02:03]So in today’s episode, I’ll be revealing the five energy hacks that will get you to that energy frequency of sold out so that your offerings actually sell out. Every time we’ll end on a challenge that we’ll have you using these magical.
[00:02:19] Yes. I’m going to call them magical hacks to grow your business to places you’ve never dreamed possible. So you’re gonna want to stay with me until the end. Welcome to She Grows, a podcast for soul guided women entrepreneurs, ready to be seen and get fully booked using their unique genius, intuitive voice and spirit guides. Each week
[00:02:44] We’ll explore how to create offerings based on what you do best, so you can have a wait list of ideal clients and bring in continuous income. I’m your host. Allyson Scammell. Let’s get growing.
[00:03:06] Hey, there She Grows Nation. That is the name of this sisterhood of soul guided entrepreneurs. If you’re not already a citizen, if she grows nation that I invite you to join our Facebook group of over 1000 women running heart-based businesses that are in service to each other and the planet. Today I’m revealing five energy hacks to consistently out your offerings, whatever it is you’re offering, whenever you’re offering it.
[00:03:35] And I define an energy hack as something that you can do with intention to help yourself vibrate at the frequency of the outcome you want to bring into your experience. So again, you can use this technique I’m going to be offering, these hacks, for anything you want to bring into your experience. And for today, we’re going to be specifically focusing on how to sell out your stuff.
[00:04:03] So let’s get to it, my friends. Energy hack, number one, get crystal clear. And what sold out or fully book means to you because it is certainly different for everyone. If you do one-on-one work, maybe you’re fully booked at five people or 10 people or 20 people. If you sell products, I would come up with a monthly number of how much of that product you want to sell each month that would make you feel sold out.
[00:04:39] And then this can also fluctuate throughout the year. So for example, when I’m running a group program, I take on fewer one on one clients, because I don’t want my calendar to feel overwhelmed. So this is a question you should continually ask yourself throughout the year, what does fully booked or sold out mean to me today?
[00:05:04] Because it will likely fluctuate. Maybe you want to take some time off in the summer. Great. Maybe you have fewer clients or your, uh, expectation of what you’re going to sell, decreases, and then you ratchet it up in the first quarter, in the fourth quarter of the year. So that, you know, requires for you some exploration, and I want you to get specific, get numbers.
[00:05:32] That’s going to help you get into the frequency of those numbers. And if you’re not really sure, I want you to go into what an ideal week would look like for you. Ideal ideal. So what are the, what’s the energetics of the ideal week? Is it only four or five one-on-one clients in a week? Okay, let’s go with that.
[00:05:56] But then you might be thinking, well, I’m only charging a hundred dollars per hour. So if I only have four or five clients a week, which is what I really want, then I could never pay the bills. Then there’s one thing you can do, and that is raise your prices. And if I can just share here, my business philosophy, my business philosophy is if you are a one person show, Or maybe you’ve got a VA, but you don’t have a huge team of people working for you.
[00:06:24] And you have a finite amount of bandwidth in a week. And most business coaches would agree with this is to have one signature offering that you’re charging premium prices for. And that premium offering, maybe you only need four or five people in it, and that’s going to bring in the primary income into your business.
[00:06:48] Cause you will hear business. People say it takes as much energy to sell a product worth $5 as it is worth $5,000. And I believe that to be very true. In fact, I feel like every time I raise my one-on-one prices, it gets easier and easier to sell. So this energy hack number one is an important one. It kind of drives everything else you do.
[00:07:12] If you don’t want a lot of clients and you want to make a lot of business income. Which is a model I advocate for. Then you want to think about premium prices because you are valuable. Your genius is very valuable. And when you infuse your unique genius into your signature offering or a signature offering, It is worth a lot of money and your soul clients are looking to invest that kind of money because they’re highly motivated to make changes and transformation in their life.
[00:07:50] So they’re not bargain shopping. And in fact, if you’re not charging enough, they may overlook you. So get crystal clear on what sold out or fully booked means to you and in a way that would feel amazing to you, not like, Ugh, gosh, I want to make six figures this year, but that means I have to be at my current prices.
[00:08:16] I need 20 clients at a time and that’s just exhausting. And that is not a, that’s not a good energy hack right there. That’s an energy out of alignment. If you want six figures and, um, you only want 10 clients at a time, then you need to do the math to figure out how you can get to six figures at only 10 clients at a time and make sure your offering reflects that price.
[00:08:44] And I promise you, you are worth it. I promise you that energy hack number two, let’s say for energy hack, number one, you came up with the number five. You are fully booked with five people. Let’s say you target women or women identifying. I want you to think of five women that you either know. Or are made up or are a combination of both that you would love to work with head over heels love.
[00:09:27] And I wouldn’t necessarily go with any famous people here unless you’d target really famous people or really high level leaders, just women who you would absolutely be thrilled to serve in your offerings. And I want you to come up with five names, either real or fictitious and make sure one of the names is the name of your ideal client avatar, your soul client avatar.
[00:09:54] And if you don’t have a name yet for your soul client avatar, I invite you to get one. Even if it doesn’t feel a hundred percent, right. Have it working name until the right name, arrives to you? Okay. Now it’s going to start to get really fun. You guys, I want you to look at your current system and all the things that you do for clients, or maybe you’re brand new, all the things you think you might do for clients.
[00:10:19] And I want you to do it for these five women. So if you normally get a folder for a client, both a physical folder or a folder on your desk drive, you create a folder on your desk drive. I want you to create those folders. I want you to write their names wherever you would put a client list. I want you to add these women’s names to all the things where you would physically again, either.
[00:10:49] With pen and paper or in your computer write their names set up the structure as if these women have hired you and they’re about to start in your programs. And if you’re finding that, um, you don’t have room for these women, your desk is too cluttery, you don’t have a good system online, if this is feeling, uh, off this task, it likely means that you don’t have the space for them.
[00:11:22] You don’t have the space in your filing system. You don’t have, maybe you feel like you don’t have this space in your calendar because other people are tugging at your energy and you’re over committed in other places in your life. This is the perfect, beautiful opportunity for you to ask yourself the real question.
[00:11:45] Do I have space in my life for five more clients or 10 or 20 or whatever your number is? And if the answer is no. That’s a beautiful, honest reflection. And now it’s time for you to ask even more tough questions. What are my priorities? If your priorities are truly five new clients than it is the task of creating the space, physical space, energy space, mental space for these new clients.
[00:12:19] And if the space isn’t there. Another question is to ask yourself, is five too many? Maybe I have a lot going on in my personal life and I need three new clients. So this is you getting super honest with yourself because these energy hacks respond to the truth. What is the truth? How many clients do you really want and are there other things happening in your life that you just don’t want to be focused on anymore or doing anymore?
[00:12:50] So you do have the space for these clients, explore into these questions to find the right answer answers for you, and even better to say truthful answers for you. Okay. You guys, energy hack number three is a real secret sauce. This is this one. I, you know, this hack does blow my mind. It just blew it recently.
[00:13:23] I got to tell you, I’ll tell you the story, but here you go. Are you ready? If you are driving, pull over, listen up. This is a good one. Okay. Let’s just before I reveal it, I’m going to build it up a little bit more. Let’s go back to say that you did energy hack number two, you created the space and you realized, yup.
[00:13:45] It’s still five. I still want five clients in my one-on-one signature offering. Okay. And you have their names and this is energy hack number three, you block off the time. In your calendars, wherever your paper calendars, your online calendars, and you block off this time of their first session and you put their names in your calendar, decide what day you would ideally love for them to start and add their names to your calendar.
[00:14:27] This floors meet time and time again. How well this works for me. So recently I had a discovery call with a woman who just like she and I were in a love Fest. It was a veritable love Fest because we had such a strong connection as coach/client. She was an absolute soul client. And I had, I’ve been playing around with this little hack for a while and I decided to start playing around with, um, because I’ve been at this for a long time.
[00:15:00] And so I’m kind of going a little bit next level with it. Whilst I used to do this hack on always put the person’s first name, either a real person I want to work with or a fictitious person. Um, I decided to play around and put big fish because I thought I want to start attracting bigger and bigger clients.
[00:15:18] It doesn’t mean like, Famous clients. It just means people who are really ready to go next level in their life and business, and really call in that quantum success. So I had put big fish on, um, on everything, on the folder, in my client list. Uh, and on my schedule, I booked big fishes first session in may.
[00:15:42] And it’s now March. So this was already like a month ago. So let’s say I put it. On my schedule three months into the future, because I’m very fully booked now and with a waiting list. So like I’m doing this farther and farther into the future. And in fact, I even have some folks on my schedule for September because I have clients ending their contracts with me in August.
[00:16:05] And I want to call in sole clients for, to come in right after them. So. Um, you can do this for quite far out into the future. In fact, I recommend that. So I had put this, uh, placeholder for big fish, sole client in may. And you know, then you forget about it because if at any point you get attached to any of this attachment is kick the can down the road.
[00:16:33] It doesn’t take your clients away. It doesn’t take. Your dreams and goals away and all the things you want to bring into your experience. It kicks the can down the road. It pushes it away because you’re out of energetic, alignment, attachment is lack. And when you’re attached to the person coming at the day and time you listed in your calendar and they don’t, all you’re feeling is the lack.
[00:16:59] And it’s like the C C I couldn’t do this lack that takes you out of the energetic alignment of sold out or fully booked. And so I’ll talk a little bit more about attachment in a minute, because it’s such a big part of this. But you want to do what you can, and this is actually a great exercise to trigger your attachments on purpose.
[00:17:24] So you can release it, you can release it and just get into the flow. And this is an important aspect of all the hacks and that is to be playful with it. Be experimental, be like. Um, Allison’s hacks sound a little kooky or wild, or I’m not sure, but I’m going to approach this with an open mind. I’m going to give it a shot.
[00:17:50] I’m going to have fun. Um, coming up with names and putting their names on folders. Maybe I’ll write their names and decorative letters and put stickers on it and I’m just going to have fun. And if it doesn’t pan out exactly, as I had imagined, I’m not going to chalk it up to failure or see, this is evidence that might.
[00:18:10] Businesses failing. I’m just going to chalk it up to something was probably out of alignment as I was doing it or something needs to tweak and it’s just super valuable feedback. So it’s all good. It’s all fun. And it’s all light and easy breezy. That’s the energy. I want you to approach everything in your business and these hacks.
[00:18:34] So back to big fish, my story. So I put big fish into my calendar in may, and then I had forgotten about it, which is what you want to do. You really want to get into the energy of I’m so unattached to this, I’ve literally forgotten about it. And then I get a discovery call with a woman and it’s love fest.
[00:18:56] And I’m like, you’re amazing. Oh, my gosh. And, and when we had the discovery call, I was fully booked. I wouldn’t be able to take her on until may anyway. And she said, Allyson, I’m so convinced I want this. This feels so right. I’m so excited to get started, but, um, Ugh. Gosh, I don’t know how to ask you this. Uh, all right.
[00:19:19] I’m just going to say it. Um, I don’t think I can start until May. I’m so sorry. I’ve got some other commitments. But I’d really like to start in May, is it possible? And I was like, Oh, it is so possible because I’m fully booked until May. So this is perfect. So I said, when would you like to start in May?
[00:19:41] That is beautiful for me. And she said May 10th at 2:00 PM. Is it possible? And I went to my calendar and I’m not kidding. You guys. That was the exact day and time I had blocked off for big fish and I was like, Oh, it’s so amazing when that happens. And it’s just such a gift, you know, and that’s just flow that is just fricking flow.
[00:20:14] And no ounce of me was attached to big fish at all. That’s a huge part of this is getting to that energy of unattachment. And, uh, there she was. So I had literally blocked off my calendar. Nobody else could book anything in that time and you might be thinking, yeah, well, I’m new to business, so I don’t want to block off time on my calendar.
[00:20:39] And I want that to be open for discovery calls. Well, I invite you to give this a try, tell the universe. I am reserving this time on my calendar for these new clients, these new soul clients. That I’m calling into my experience. So marker. Lay the marker down in the sand. I am blocking this time off and I’m telling you this energy hack number three has yielded magical results for me, time and time again, I really should write a book about this.
[00:21:12] Maybe I will. And this is maybe this is my first book that I publish and you guys are getting it hot off the press right now, the first ones. So you really are a smart person. If you’re tuning in and you started listening to this episode and you’re still tuned in, you are in the right place getting really valuable information.
[00:21:36] So energy hack number three is to block off the time on your calendars for your new clients. Energy hack number four, we’re talking about energy. And that is so much about how we feel. So I want you now to get super specific naming the feeling states, how would it feel to be fully booked or sold out with soul clients?
[00:22:11] How would that feel? And if you’ve never been fully booked before, take your best guess, and maybe you’re raising your prices. Maybe you’re offering something new, go into that new thing. What would it feel to be fully booked at next level prices? What would it be? How would it feel to be fully booked at that new signature offering?
[00:22:32] That is just 100% my unique genius. How would it feel? So for me, I’m just going to tune into this right now. How does it feel? So right now I’m definitely fully booked with soul clients. I raised my prices in January and I’m already fully booked at the new prices. So I’m actually going to go to I’m offering a group, a group program this fall.
[00:23:01] Details of this fall program will be coming soon, but I’m going to go through the process really quickly. So hack number one, uh, what does a fully booked mean are sold out for this group program? And I’m, I’ve been getting 15, so 15 is the number I’ve been working with and I tested that number by writing down names.
[00:23:23] In, um, on my client list and getting the folders and everything set up is if those 15 people have already signed up and I’ve been thinking about, well, if I add one on ones with this, um, group program, like what, how much space do I have in my calendar? So how many one-on-ones could I offer and keep my calendar feeling spacious?
[00:23:47] So it’s a really good way to test like, Do I have the space for this because you always want your calendar to feel spacious. So if it ever feels not spacious enough, then you’ve got too much going on in there. So that can mean taking off clients, like reducing your client number or taking off other things.
[00:24:04] Right. So 15 still feels good. And I’m going to start blocking off a discovery calls with these 15 people. Um, on my calendar. It’s, it’s, I’m a little bit early to start doing that, but I should, I should start doing that now. Actually, I feel like the, um, earlier you do it into the future, the more magical these results are.
[00:24:27] So, Hey, I’m going to start doing that. Now. I’m going to block off discovery calls, uh, for soul clients for my big fish, soul clients. Who I want to call in to take my group program and how would it feel to be fully booked, fully sold out with 15 soul soul, soul clients who are just a perfect energetic match to the program?
[00:24:52] To me as a coach, highly motivated, ready for success, ready to show up. And it just feels like that love fest. Huh? How does that feel? That feels exhilarating. It feels purely connected. It feels, uh, like a heart-centered like my heart is just re re just a vibrating of love. It feels like love feels like transformation feels like I can, um, Like I can help the people who sign up for this group course, like go be, I like to say, go beyond bending spoons, like create so many results for them and their life and their business that it’s literally like beyond bending spoons, like really going next level and just pure contribution and transformation in their lives.
[00:25:54] And it does feel super spacious. So that’s why, again, this is a great way to test your numbers. 15 feels spacious. Let me go up to 16. Yeah, it doesn’t feel as spacious as 15, beautiful way to test here. So those are the emotions that I feel. At the idea of fully booking this program. So I want you to think about your emotions.
[00:26:22] Okay. And then once you identify the emotions, it becomes, what activities can I do today, tomorrow the next day to trigger or immerse myself in these emotions. And I don’t want you to think of that thing. Well, I, I love this beach and it’s, I live on the East coast, but it’s in California. And maybe I could maybe fly there one weekend and go to that beach and feel the feels.
[00:26:49] No, no, no. I want activities that are easily accessible to your life right now. You can do it in this moment. You can do it today. You can do it tomorrow. You don’t need to have special access to get to, to these activities. It’s just very easily implementable in your life. So what activities can I do that would trigger these emotions?
[00:27:13] Be walking in nature, taking a magnesium salt bath, playing with my daughter, uh, meditation. Um, doing this podcast. And so as I think of these activities, okay, great. Now I got my activities. Now I can do those activities and go through the motions and it’s great. But what you really want to do to amp this up is say, okay, walk in nature.
[00:27:44] I want to feel exhilarated, but I have to be mindful about it. It’s like, all right, I’m going to walk in nature. And I’m going to get in these feelings of exhilarated, deeply connected. I’m going to tune into these emotions as I do my nature walk, and I’m going to mindfully get into the vibration. And this vibration is one of fully booked, but it goes beyond just fully booked.
[00:28:12] It’s fully booked with soul clients doing absolutely. Spoon bending stuff together, and it’s exhilarating and it’s transformation, transformative, uh, deeply connected, uh, um, profoundly contributing. These are the words that are just kind of arriving to me. And you want to get, you want to mindfully with intention, get into these feelings into this frequency.
[00:28:47] And when you do that, you know what happens, you know, what happens that will set you up for success every time you turn on your inner knowing switch and that when that inner knowing switches on that you will sell out, you will get fully booked with just the right people. It can’t not happen. It’s the law of energy.
[00:29:16] When the inner knowing switches truly turned on, it has to happen because your inner knowing is saying this is going to happen. And there’s no doubt. There’s no attachment. There’s no disruption to the flow of that. You’re in the energetic frequency of fully booked with soul sister, clients, or soul brother clients.
[00:29:42] So that outcome has to come into your experience. Hack number five is a very powerful one. Who, you want to ask, who is your soul client avatar calling you to be? I’ve been talking a lot about state of being lately. Because we are in a new energy on planet of the higher vibration. And this vibration is about being more than it’s about doing.
[00:30:14] So get into that question. Who is your soul client avatar calling you to be, for me, it just keeps I ask this question a lot. I ask this question almost every day and then once I get an answer, it’s like, okay, how can I be it? How can I just show up and be it? And the consistent answer I’ve been getting as my soul client avatar wants me to be a spiritual leader, like be on the cutting edge of these conversations.
[00:30:41] Talk about things other people aren’t talking about. So I have to get out of my comfort zone to be on that leading edge and talk about scary things or things other people aren’t talking about whenever you’re talking about things, other people aren’t talking about, it can be scary. Because you’re saying something different. So we’re socially conditioned that something bad could happen to you. You could not gain acceptance by the group, and that will always trigger fear in any of us, but it’s about pushing past that fear.
[00:31:13] And me being called to be a spiritual leader consistently helps me to push past the fear and be the leader. Talk about the things that others aren’t talking about, but the conversations we need to be having. And you might find that your answers for hack four and five are the same, which really tells you, you need to be that thing and feel that thing.
[00:31:41] So another thing my soul client avatar is calling me to be as exhilarated exhilarated. That’s a being and a feeling. So I think that whenever I’m in my genius and I’m pushing past my fear and I’m being the leader, there’s this exhilaration. And I think that it’s being an example of what is possible. And I believe that my soul client avatars find that very motivating and inspirational, and it helps them to do the same thing in their businesses with their own audiences.
[00:32:15] And so, like, it’s a ripple effect, right? I’m being leadership. And exhilarated with just helping you to be, and I’m watching other coaches where I’m gaining my, you know, I’m getting my inspiration from, and then I pass it onto you and you pass it onto your person and your person passes onto her person.
[00:32:36] And this is the ripple effect we create. And this is how we rise as a collective. So who is your, so client avatar calling you to be, how can you be it? And as you go along and you try these hacks and you see evidence that it’s not working, or you see evidence that things aren’t happening the way you want them to, it’s not failure.
[00:33:03] You’re not doing it wrong. It’s just, there’s some sort of out of alignment and it’s all feedback. So just notice, where did it not pan out the way you had wished? Maybe you put a client name into your calendar and she didn’t book. I want you to get honest. Were you feeling some sort of attachment to that?
[00:33:25] Are you feeling some sort of lack? Do you feel like you’re putting out the very best content that’s in alignment with your truth and your genius? So your soul client avatars can find you. And if the answer is no, you’re still searching for that. You’re still discovering it. That’s beautiful. This is a journey.
[00:33:46] There are no deadlines. There are no wrong answers here. All there is, is experimenting, trying, reflecting to see how it worked, tweaking and refining and doing it again. And that’s what I’m inviting you to do here. Be open, be experimental. And when it doesn’t happen, the way you had, and you had intended, do an exploration into why and where you might be feeling some resistance, fear, attachment, lack out of alignment.
[00:34:24] And how can you release that resistance release that out of alignment. And if you want some help with the releasing of the blocks and the fear, I invite you to listen to episode number 70, the one right before this one, which will help you with that. So my friends to recap, there are five energy hacks to selling out your offerings to get into that energetic frequency and alignment to sold out.
[00:34:59] Number one, getting super clear on how many people you need to feel sold out or fully booked. Getting all of your infrastructure set up as if those people have already come into your experience and they’ve already hired you. So folders, printouts, where wherever it is, you, um, keep your information for your clients.
[00:35:24] Hack number three. Put their first appointment or put some sort of interaction with them onto your schedule. Block it off, both in paper and online hack. Number four, get really clear about how it would feel, what feeling States you would experience if you were fully booked or sold out with soul clients and hack number five.
[00:35:52] Asking the question, who is your sole client avatar calling you to be and thinking about how you can be it. And my challenge for you, my friends this week is to start with hack. Number one, get crystal clear on what sold out or fully booked means to you and really feel into how. Spacious you want your calendar to be and how you can land on that perfect number.
[00:36:23] That feels just the right amount of spaciousness. And once you’ve done that, I challenge you to go on to hack number two and then three and then four and then five. So go through all the hacks with curiosity. In a lighthearted experimental energy and see the results. Start to come into your experience. I want to thank you so much for listening, and if you’re loving this episode, go ahead and hit subscribe wherever it is you listen.
[00:37:04] And I’d be so grateful for rating and review. So more people can find us. If you’d like my help calling your soul clients into your business right now, then download my free checklist to remove the five visibility blocks that are preventing your people from finding you your offerings are too important to remain invisible.
[00:37:27] So this checklist will help you be seen and get fully booked. You can find a link to download on my website, Allyson scammell.com. As well as in the show notes.