The Infinite Return on Investing in Vulnerability with Sandra Francisco


It is a powerful subject for spiritual leaders and entrepreneurs.

It’s linked to the rawest, deepest part of our truth. It’s edgy. It pushes boundaries. It presents things in new ways.

It often goes against the social conditioning that we’ve been told to believe. And when we go against the grain and against what society accepts, we open ourselves up to criticism, to emotional insult, and to not being accepted as part of the group.

But here’s the thing: If you were called to become a soul-guided entrepreneur, you were called to share your truth.

I suspect you started your business to help transform the lives of others and this is done most powerfully when using your truth, your unique genius, and using those unique abilities you were born to share.

In this episode of She Grows, Sandra Francisco shares the infinite return on investing in vulnerability.

She introduces us to the idea of a  “courage bank,” explains what a courage bank is and how soul-guided entrepreneurs can use it in their life and business. We dive into why being vulnerable gives you the biggest return on investment, and how being vulnerable in front of your ideal audience establishes you as an authority.

I share a personal example of how I took out a loan from my courage bank a few years ago and how I received a massive return in my life and business.

We end on a very powerful challenge that will help you to identify the parts of your truth that feel vulnerable, but are ready to be shared in a way that calls in soul clients and to build an ideal audience of people who really need your truth.


Sandra Francisco is a Business Coach that helps entrepreneurs go from idea to profit while balancing their personal growth so that they can have true fulfillment and extraordinary profit.

Sandra spent 15 years as a marketing and product development expert for two of Canada’s fortune 10 company’s, managing 50 and 100 million-dollar projects while leading 1000’s of people.

After making the difficult decision to leave the corporate path, she found herself exploring professional coaching and the dynamics of the human psyche.

The combination of her eclectic background in personal and professional development translates to a unique and exceptional understanding of people, from multi-million-dollar business owners to entrepreneurs that are just getting started in business.

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In today’s episode we explore:

  • What a courage bank is and how soul guided entrepreneurs can use it in their life and business,
  • Why being vulnerable gives you the biggest return on investment, and
  • How being vulnerable in front of your ideal audience establishes you as an authority.


  • Book your complimentary strategy session with Sandra HERE.
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  • Get the free 4 part video series to choose the best business idea for you HERE.
  • Download your FREE Checklist to Being Seen HERE – And remove the 5 visibility blocks preventing your ideal clients from finding you.
  • Join our community of over 1000 soul guided entrepreneurs HERE.