She Grows with Allyson Scammell


Marketing Approaches That Feel Like Having Coffee With a Friend

If you’re a business owner who doesn’t love traditional marketing approaches yet wants to reach larger audiences so you can help more people, then this episode is for you. We’re talking about how to choose the right marketing approaches for you and what to do when it feels like marketing goes against your values.

I share the most common mistakes I see solopreneurs making when it comes to marketing. We’ll explore how to preserve your bandwidth so you don’t spend so much time on marketing that you run out of steam with no time leftover for the other aspects of your business. I also reveal the one critical question to ask yourself as you create your new marketing plan for 2020.

In today’s episode we explore:

  • Why you should never have more than three primary marketing approaches
  • How to choose the right marketing approaches for you and your business
  • And a proven marketing technique that I call “hot coffee marketing”

Listen + Subscribe on iTunes.