She Grows with Allyson Scammell
Ep #63: How to Get Paid By Being Dangerously Different: The Art of Feminine Marketing with Julie Foucht
Allyson: Hey there, this is Allyson Scammell and we just have a super good episode for you today, full of information that’s going to help you grow your business in a way that feels easeful, joyful and aligned. How cool is that? Today we’re speaking to Julie Foucht about how to get paid by being dangerously different and using the art of feminine marketing.
[00:00:27] So what we’re going to share with you today about feminine marketing and the energy of feminine marketing is so important. It is the now of marketing for spiritual entrepreneurs and it’s the absolute future. And I believe in not much time into the future, it’s going to be pretty much what everybody uses.
[00:00:50]Corporations and large businesses are already tapping into this. And I really believe what we’re going to share with you today is here and it’s here to stay. And it’s so important for you to call in your feminine tools and spiritual tools and turn those on. So you can be seen with ease and with joy on your part by your ideal audience.
[00:01:19] We explore what it means to quote unquote market like a man and why that may not be the best approach for a soul guided woman. Entrepreneur, Julie explains what the art of feminine marketing is and why this is a better approach for soul guided entrepreneurs. And she reveals what our feminine power centers are.
[00:01:40] How we can activate them and how this will affect our ability to stand out. We end on a super cool challenge that we’ll have you speaking to money and tuning into its energy, so you can really receive what messages it has for you. So be sure to stay with us until the end. Welcome to chic grows a podcast for soul guided women entrepreneurs, ready to be seen and get fully booked using their unique genius.
[00:02:15] And to, to voice and spirit guides each week, we’ll explore how to create offerings based on what you do best. So you can have a waitlist of ideal clients and bring in continuous income. I’m your host. Allyson Scammell. Let’s get growing.
[00:02:41] Hey there, she grows nation. That is the name of this sisterhood of so guided entrepreneurs. If you’re not already a citizen of she grows nation, then I invite you to join our Facebook group of nearly 1000 women running heart-based businesses that are in service to each other and the planet. Today I had the pleasure of speaking to Julie Foucht about the art of feminine marketing.
[00:03:10] And boy, did we have fun unpacking this topic. So here’s a little bit about Julie. When Julie decided she needed to take her coaching business seriously, she hired a high-end coach and learn to market like a man. She doubled then tripled her income in less than a year, but felt drained, uninspired and restless. Urged by spirit,
[00:03:35] She embraced her essential womanness and birthed a new way. The art of feminine marketing. Today, Julie teaches female coaches, teachers, and healers who are frustrated with traditional marketing, how to build six figure businesses through the art of feminine marketing. I received so much from Julie and I’m actually going to do her challenge that she offers at the end.
[00:04:03] So may you receive as much from her wisdom as I did.
[00:04:11] Wow. Welcome Julie to the show. So thrilled to have you here and so thrilled to be chatting about this very important topic.
[00:04:19] Julie: Oh, I’m so excited to be here with
[00:04:20] Allyson: you. Awesome. So tell us what it means. I read this on your website. So tell us what it means to quote unquote market like a man and why this may not be the best approach for a soul guided woman entrepreneur.
[00:04:35] Julie: Such a great question. So when I look at traditional marketing, it’s very much outward directed. So it’s you go out, you find a problem, you solve the problem. But what happens in when we just use our masculine, cause everybody’s got feminine and masculine energy, but what happens with the masculine energy is a very driving energy.
[00:05:00] So let’s say you find a problem. You create a solution and you drive, drive, drive until you get to where you want to be. And I once heard someone, really a guy talking about something they had launched and he was super excited, they’ve done very well and they had worked 17 hour days.
[00:05:21] And so had their whole team and had done that for six weeks straight. And I was just like, no, like this just feels horrible. And it’s very much, men have more testosterone than we do so that masculine drive, they can push and push, and what I’ve seen happen when women get into that push, push, then, it affects them physically. I’ve seen women reach seven figures and then get breast cancer, multi-six figures and have adrenal fatigue. I know a woman who was multi-seven figures that had of her business, got home from a speaking gig and couldn’t get out of her car, and actually spent several months in bed.
[00:06:05] So it’s really not good for women to try and fit themselves in that mold of I can just push through. And what happens when we do that, as we lose our connection to our creativity, to our natural problem, solving to our ability, to connect with people and create community, all of which are very feminine and very valuable tools.
[00:06:33] That need to be brought into our marketing. So when we do feminine marketing is very inside out. So it starts with connecting with your highest self. It starts with connecting with source. It’s not about going out and doing market research. First, there is market research, but you don’t go out and do market research and then design yourself to fit that problem.
[00:06:59] It’s looking inward at what is my soul here to do? What is my purpose on the planet? And then listening to those whispers about designing how you’re going to do your marketing. And I’ll give you one example of that. This year, of course, I’m not doing any of them, but when I was doing my live events, I had a mentor who told me I needed to do webinars to build into my live event.
[00:07:27]So there’s this whole system. There’s this whole formula you do Certain number of emails that lead to a free gift that lead to a webinar that lead to another gift that lead to people buying in. And there’s this whole formula that’s laid out. Whenever I tapped into my inner knowing to my connection with source and to the energy, my business, and I would say, how about a webinar?
[00:07:51] I would hear? . And for me, that was a sign that webinars and I hate webinars. Anyway, I hate doing webinars. I would much rather get on and talk to somebody, get on a podcast. So for me, the direction was take that formula, tweak it, do Facebook lives instead. Take the formula and apply it to my podcasts that I do.
[00:08:14] And so my, I know the formulas, the marketing formulas, it’s really about designing it to fit me. And that’s what I teach my clients is we design it to fit you because you are unique. Your business is unique. And then there’s this other piece of that energy of it. And this is so much fun, Allyson, because when you’re in your natural rhythm.
[00:08:40]So if you imagine a chart with masculine energy, it goes straight up and it pushes straight across to the end, but feminine energy is cyclical. We run in cycles. And so there’s a time period during the month. And for a lot of people that’s during the full moon where you’re much more magnetic, where you have a lot more energy and where people will be attracted to you.
[00:09:09] So we began to design our marketing, our big launches during that time period, when we are more magnetic and more energetic. And then we take the downtime for the rest of the month. And you can also follow that in the seasons. What’s your seasonal pattern. For some people, going into winter is quieter.
[00:09:35] And so if your energy’s not there, you don’t want to do your big launches during that time period. So really the feminine marketing is really about paying attention to you. What works for you and your own patterns to create a marketing plan that’s unique. So there’s no formula that you can sit down and follow.
[00:09:57]And leaders don’t follow anyway, leaders lead.
[00:10:01] Allyson: Okay. So that’s really good stuff, Julie, thank you for that. Thank you for all of that. So let’s talk about formulas because I believe that in marketing, it helps you a lot to learn some formulas. And as you suggest, maybe we can find a better word because I know my clients don’t like the word formula frameworks.
[00:10:21] How about that? It’s helpful to, yeah. Some really good marketing frameworks about how to invite someone into a sales conversation, how to get in front of new audiences, all that stuff that you do tailor to your unique gifts. So how you like to show up to your energies? So how do people and a lot of my clients really reject anything that smells like a formula, and I think it ultimately isn’t serving them in their business.
[00:10:48] So how do you find that balance between learning formulas and frameworks and then tailoring them to fit your needs and how you like to show up in the world?
[00:10:59] Julie: Oh, that’s such a great question. So for me, and what I teach my clients is there’s a combination, there’s a dance around it. So there’s the feminine and the masculine. The masculine is about taking action and the frameworks, the formulas are, how am I going to take that action? So we’re not throwing it all out. We’re not throwing out all the frameworks. What we’re doing is we’re actually checking in first with our connection to source.
[00:11:32] God, the universe, whatever you want to call that thing bigger than us with our highest self and with the energy of our business. And we’re saying which of these frameworks are going to work best for me. And then it’s not static. It’s very dynamic. And what works. This month may not work next month. So we have to have that practice of continuously checking in, of being in communication with the energy of our business, being in communication with our highest self.
[00:12:05] This doesn’t mean that we don’t have to take action. We still have to go into the actions and when we’re designing. I will framework our actions. It’s really important to understand what’s available to you. So I spent the first part of my coaching career, really learning I know how to do a webinar, even though I don’t like them.
[00:12:32] I know how to do it. I know the whole formula for it. And someday, I may be told it’s time to put that back in my repertoire, but right now it’s not effective for me. And I think they’re becoming less effective. I think stuff like what you’re doing with podcasting is so much more effective. But that’s just me.
[00:12:53]So it’s really about learning what works and then learning what works for you. And a really masculine thing I have my clients do is I have them track. So they’ve done these different marketing strategies, which ones are bringing in. Sales conversations, which ones are resulting in actual clients that they want to work with.
[00:13:15] And that’s the outward reflection of what you’re getting from inside. So it’s both an inside, outside that we start inside.
[00:13:25] Allyson: And what? Love that. I tell my clients like the things that is going to serve them in their business to learn and get comfortable and confident with is having a sales conversation.
[00:13:36] Being able to really communicate the value you create in the world, because it’s enormous and being really confident about that. Finding ways I call it instead of a sales funnel, I call it a soul client courtship. So thinking about how you want to bring someone into your world, who’s never heard of you before and then turning them into a repeat customer, referral source, et cetera.
[00:14:02] And then finding ways to, yeah. And then the third thing is to be able to like, speak well and write well about. What it is you offer or in, and by just with competence, so what are some of the things that you Encourage people to just that’s more on the marketing side of things, but if they would spend some time and attention just learning it then then they would be able to tailor it and offer it in a way that feels fun and aligned.
[00:14:32]Do you have anything like those. Any points like that, that you do encourage people to spend their time and energy on?
[00:14:40] Julie: Absolutely. So here’s the thing about marketing that marketing is words. And as a client of mine said, one day they’re spells. They’re made up of words, there’s spells.
[00:14:53] And when we use the correct words for our right tribe, then they’re attracted. So what I do is I take my clients through a process of looking at their childhood wounds and within their childhood wounds are both the away from, and they’re towards motivators. The emotional words that are going to make people feel attracted to them.
[00:15:17] Before they even meet them. So it’s really important that you identify what that language is, what are you’re away from and towards motivators. And those are going to be emotional words because people buy with their heart. They’re attracted to you with their heart, and then you have to create your talking points, your list of how their pain is, what the pain is that they are experiencing in the world.
[00:15:47] And that’s the justification for their head. To say to their hype. Okay. It’s worth spending money on this. And those are things. Now I’ll hear this a lot because I work with a lot of really special women. They’ll have a happier life, but nobody spends money on I’m going to buy a happier life. What they spend money on is I want to make more money.
[00:16:07] Show me how to do that. I want to learn how to invest my money. Show me how to do that. I want to have a better relationship. Show me how to do that. Something in my health is wrong. Show me how to do that. So even for spiritual entrepreneurs, we have to get in the habit of saying this is how you being disconnected from your soul is creating a problem in your life.
[00:16:31]And then we talk about that, but we have to talk about it both in the emotional, the language of the heart, and then the logical language of the hat. And you’ve got to combined both of those into your marketing messages. So I have my clients practice that. And then there’s some real copywriting techniques.
[00:16:53] We start to wrap into that. Number one, you’ve got to know what makes you different than everybody else out there. There’s thousands of people that do what you do, what makes you different and what makes you special. And when you can identify that, then you become the one for your bait people.
[00:17:15] The other thing to understand is you’re not going to be for everybody and you need to give up on me. So wait, very specifically to you particular tribe. And a lot of people try to write general. They don’t want to leave anybody out. They Especially as women we’re community builders. Not everybody, but really your job is just to serve your particular niche.
[00:17:39] And so you’ve got to write directly to them and tell them why you’re different. So what did I say? Okay. Emotional words, connect with, think of the logic. That’s going to make their heads say, okay, spend the money. And what’s going to make you, you stand out as different and perfect for them. And then we practice that over and over in our writing when you’re writing, edit through it four times.
[00:18:05] So you can make sure those things are in there. And yeah, it’s not Slap off an email and send it out and hope that people buy. And then I have an outside set of eyes that edits everything that I send out. And I really suggest in your marketing, you have announced that an outside set of eyes that’s looking at things and telling you when it doesn’t make sense or when you’ve lost the thread.
[00:18:36]So that’s another really great. Thing to add into your marketing.
[00:18:42] Allyson: Nice. And I really agree with everything you just said. I noticed with my clients, they really like to get into the deepest soul needs of their clients, which is exactly what what the client does actually need. Like they’re on to something that, that is likely true, what they, those deep needs are, but aren’t very often those clients aren’t gonna.
[00:19:05] B. They don’t know that they may not know that they may not think I’m not going to invest in that. And you really need to get into that logical brain. That’s going to say, I want to lose 25 pounds. I want to double my business income. I get my clients in the habit of thinking of their ideal client, avatars, outer, most ego desires.
[00:19:28] And there’s nothing bad about that. What is their brain telling them that they need? And they need to talk about that. Cause that’s important. And then once they invite the perspective client into their world, then they can start talking about the deeper needs. But you really got to meet them in that space where they’re, your brain is trying to keep you safe.
[00:19:46] They’re trying to look for the safe investments. So you gotta really talk to them in a way the brain’s going to understand and say, yeah, this is, I need this. This is a safe investment. I want to take the next step further. And then you can go into the, little by little in the sole client courtship, if you will, you can go into those deeper needs.
[00:20:05] Julie: Absolutely. And that deeper transformation that you do with your clients, you really can’t market to it. It is what builds your reputation. It’s when has people say open, you’ve got to talk to Alison, you’ve got to, and it’s the testimonials, but the other thing it does is it builds it in the spiritual world.
[00:20:27] It builds your I don’t want to say there’s this connection that happens unconsciously in the spiritual plane. And the more that you do, your deep transformation, the more that the energy of that flows out and people can feel it. They don’t know what it is. They can’t logically tell you why it is they’re attracted to you.
[00:20:50] They just feel it. And it’s really important that you do that deep work with people. And in your marketing, you can start training people to expect it from you, but their heads still gotta be on board that you are doing marketing for their head, their heart. And then you’re doing the transformation, which really allows them to take on what their heads said they were here for.
[00:21:21] But you still have to answer that. When you’re when you say I’m going to help you lose 25 pounds, you can’t just do the deep work and not have that affect the way. Cause then there’s this dissonance there. They don’t trust you anymore. So you still got to provide that for them. And you’ve got to do the deep work and that together is really what creates power for money magnet so that you can grow your business.
[00:21:53] And I’m
[00:21:57] an advocate for women having a lot of money. Like you don’t come into my world unless you’re willing to make a lot of money.
[00:22:06] Allyson: Yeah. Yeah. And that’s another big resistance it’s spiritual entrepreneurs because they tie it to greet or anything negative from social conditioning or whatever.
[00:22:17] And I’m the same way. More wealth, more abundance, the ability to reach more people serve more people. And instead of offering all your stuff for free. Charge your worth to people who can afford you, who want to pay, invest money in you. And then you do have extra resources for scholarship opportunities or whatever it is you want to do.
[00:22:38]And just be in your abundant bad himself.
[00:22:42] Julie: So I’ve really come to understand that this idea of as spiritual entrepreneurs, we can’t charge money for our gifts really was a way for the very, very powerful women, but the witches and the healers to be controlled by the patriarchy, but the Catholic church who said.
[00:23:08] Money is evil. Give us your money. What’s so evil. We need it.
[00:23:15] And money is one of the ways that women have been controlled in society, 150 years ago, a woman couldn’t have her own bank account. A woman couldn’t hire her own lawyer. If there was a single woman and she had property or she had money, it all transferred into her husband’s name when she got married.
[00:23:42] And we as women, when we talk about money, we’ve got all kinds of societal conditionings and beliefs that we’ve got to work through and we’ve got to release and let go of in order to be able to open ourselves to that additional flow. And it’s a constant, and this is what you and I were just talking about the deep work, like I can say, I have my women make money.
[00:24:08] I teach them marketing. I teach them. Really cutting edge marketing techniques so that they can go out there and do it. But if they have this belief, that money is evil, they’re never going to make much, if they have a belief that they’re not good enough, they’re not going to make money. And so that’s where we go in and we do the deep work of transforming releasing and removing all of those limiting beliefs, vows from past lives or even bounced from this life.
[00:24:40]A lot of us take vows of poverty in order to stay with our community in order not to get kicked out of the community that we belong to, or the family that we belong to. There’s I just heard the other day, when yoga teachers become yoga teachers, they take a vow to make yoga accessible to all, and there was a hidden belief in there that means they can’t charge money for what they’re doing.
[00:25:08] Or they can’t charge much and it keeps them in poverty. Now there are ways to make yoga accessible for all and still make a lot of money. And we know that cause there are yoga teachers doing it right. But there’s this hidden Valley, hidden belief that is wrapped in, and that’s the deep transformation work that we do.
[00:25:33] And I’m sure everybody listening can look at their own business and go, Oh, here’s what I do on the surface. Here’s the deep transformation that allows the surface work. To take home and take effect.
[00:25:48] Allyson: Yeah. Yeah. I love that. And I so agree with everything you’re saying. And I think another part of this too, is when w when I’m working with spiritual entrepreneurs about raising prices and they get really also caught up in what their peers are making and no healers don’t make more than $150 an hour, and that’s the going rate for a healer or whatever.
[00:26:09] Whatever the thought is. And I just always say let’s, let’s release any attachment to those thoughts and go into what’s the energy of it. That’s the truth. Who cares what the industry averages are like, what is the transformation and the value you’re creating in your client’s life and what is that worth?
[00:26:29] And oftentimes it’s worth $500. It’s worth a thousand dollars. It’s just worth so bloody much more. And. If the client can feel into the energy, which is always telling the truth and start to be able to talk about that with competence, the soul, their soul clients just come in and they want to invest that higher money.
[00:26:48]They want to step up. They want to have an exchange on that higher level of energy. So it’s just such a win-win, it’s a win for your client. It’s a win for you. And So that’s another message. I try to tell people to jettison the, what are my peers making? What are the industry averages and what is the energy telling me of what the true value is of what I create?
[00:27:13] Julie: Oh, that’s awesome. Here’s the other thing we can add to this piece when energy is a mother or money is an energy, right? And it’s an energy that comes from source. And when we charge for our services, then that energy gets added to the effectiveness. So money actually gets to add its energy into the healing you’re providing for your people.
[00:27:39] And so these is up the effectiveness of what you’re doing. It’s a really great little energy exchange. And when you do not charge the value for your services, you’re actually creating karmic debt for those people you’re serving. Because you’ve provided a certain level, but they’ve only brought in a lower level and there’s a difference there.
[00:28:06] And that’s something they have to carry. That’s something that a coach told me years and years ago, but I’ve found to be really true. And so the value of what you’re providing you, they have to come back and in some way, provide that back for you. And in our society, we do that with money.
[00:28:24] Allyson: That’s powerful.
[00:28:25] I love how you described that, how that energetic dance takes place. It’s just so true. And I just see it every time I raise my prices and I have a client who’s been with me. I raised my prices by 400% in one year. And I have a client who’s been with me for a long time. I have several of them. One of, I just think of one of them, like when she started working with me, how little she paid and she still spent with me all these years and she keeps just paying the higher prices without question, because she’s a sole client and every time.
[00:28:59] She commits to a bigger investment in herself. And I, show up at a higher rate. The alchemy we make is just at the next level and it’s. Yeah. And I love it.
[00:29:16] Julie: I look at that in terms of what I’m willing to invest in. If there’s a program that comes across and it’s Hey, I can teach you this and this. And it’s only $295. I’m like, Oh, No, I’m not investing in that. That’s not nearly enough. Like I expect of myself to be investing a lot of money because I’m investing in people who are experts, who are up there, who really are giving me huge amounts of value.
[00:29:50] And I don’t expect to get a lot of value from someone who’s willing to give me something for that tiny little price. I just don’t think it’s worth it. It’s a waste of my money. And the other thing is I know I’m not going to be committed to it if it’s just. A little bit of money. I bought a course a couple of years ago from a friend and it’s a really great course and it’s, it’s Oh yeah, I really want to do this.
[00:30:18] And it has sat in the back of my computer for two years because it was just a tiny amount of money. It wasn’t enough to motivate me to do the work. So there’s this whole thing about. The psychology of it, but also I know if I invest $8,000 in a program, I’m going to go in there and I’m going to dig in and I’m going to do the work and I’m going to get a lot out of it.
[00:30:45] And that the value that the teacher brings is going to be huge. That’s what you have to be looking at. And that $8,000 program I bought. Was a five week program, right? So that seems like a big ask for five week program. But I did it because I knew in my soul knew the value of what I was going to get out of it.
[00:31:08] So when you are undermining yourself and undercharging, then you’re also chasing away the higher level clients who are looking for highest level support.
[00:31:23] Allyson: Totally agree with that. I’m exactly like you, I’m almost to the point where I don’t really consider a program, unless it’s a five figure program. Like I’m almost there because I experienced this showed me every time I do the goal.
[00:31:39] Julie: Am I really going to invest that much money. And
[00:31:41] Allyson: then I do, and I immediately get this huge return because I use my higher self to guide me to the right. It’s not like any coach can do this for me. Or, it’s not about just throwing money out there. But when your heart says, Oh my God, I need that coach.
[00:31:56] I need that thing. They’re selling. Holy shit. It’s costs $8,000, $10,000. When you take that risk and listen to that heart. Yes. Do this invest in yourself, invest in your business. The money comes back. Money comes
[00:32:13] Julie: back every single time I have invested it has come back. And when I’ve invested in those big numbers and the five figure programs.
[00:32:26] Oh my gosh. It’s a huge goal. Yeah. When you invest in an ad, when you do five figure programs in one year, which I did once, when I got set up for two, five figure programs within about three weeks of each other, and it made a huge difference in my business, my income shot up. It’s incredible what will happen, but I did it because I knew it was right.
[00:32:52] I didn’t do it because, Somebody said this was the right person and blah, blah, blah. I thank you. And like me, it is a hard thing for some people it’s really a gut and it’s never a pros and cons list. It’s always a body response. It’s own. Is your body giving you the right answer?
[00:33:14] It’s never. And that’s another feminine, like turning to the feminine, listening to our body. We’ve been taught only thing from the neck up.
[00:33:23]Allyson: I really want to ask you about the feminine power centers.
[00:33:26] So what are they, how can we activate them and how will this affect our ability to stand up?
[00:33:34]Julie: In my experience, there’s a couple of feminine power centers. One is the heart. And because so much marketing comes from the heart and you actually can see it. If you pay attention to marketing on TV or the marketing of the big companies, that the Budweiser ads during the super bowl and how they make you feel, or the old 18 and T ads where you’re calling grandma on the phone.
[00:34:04]So it really is a heart. Centered connective kind of marketing. And then the other one is of course your in your what do you want to call this in your. I dunno if we can cuss on your show. Okay. So in your pussy area, right? Feminine power center,
[00:34:37] clean shows, right?
[00:34:39] Allyson: No, my show is not clean, but no one’s ever used that word before. Thank you for being the first.
[00:34:45] Julie: You’re welcome. I was uncomfortable with it when I started using it, but it really is like that is our center that your pussy is really the center of your power. It is the center of your decision-making.
[00:35:00] It is the center of your attractiveness. It is the center of your creativity. So we’ve got communication community in the heart, creativity in your pussy. And when you turn both of those on, then you actually become a really magnetic. And it’s not sexual magnetic, but it’s really people want to be around you.
[00:35:23] They want to know what that is around you, that you fell. So one of the ways of doing that is to actually start to practice being in desire. So what do I desire? And the more that you can be in that practice put to a desire, the more it opens you up for more abundance to come in. So what do I desire today for breakfast?
[00:35:50] And it’s not okay. What am I not, corn puffs or Cheetos. I don’t know. I don’t eat for breakfast. I have smoothies mostly. So do I want blueberries or do I want Apple in my smoothie? And really being the desire of it. And what else do I desire today? And what else am I actually have my clients go through a 30 days of listing their desires?
[00:36:15] And it’s so funny, because day one is like today I desire to be more. And the next day I designed an Apple and the next day I desire fresh blueberries from the plants. And I decided to walk in the sunshine and I desire a perfect client to come into my right. And it starts to grow and you really start to feel it.
[00:36:39] And just that being in the desire, whether those things ever come true or not being in the feeling of desire opens up your field, it opens you up to receive more. And we’re so used to in our society being clamped down. And being tight and that this opening is what’s really necessary to bring in the abundance that you want, the right clients, the money, the other experiences, the juiciness of life.
[00:37:12] So I, I actually have my clients practicing, being in desire. That’s one. The second one is we brag and those people who are in my Facebook community know we brag on Wednesdays collectively, but then whenever I asked you about the brag and here’s what bragging does, this is another feminine power practice is when you brag.
[00:37:38] You actually turn the attention on yourself. So good for marketing to be able to do that and knowledge, what you’re good at you, knowledge what you’ve done. That’s amazing. You acknowledge how brilliant you are, and Marianne Williamson said it’s not our darkness that most frightens us. It’s our light.
[00:38:00] And this is a way of getting comfortable with your light. The more comfortable you are with your light, the more you’re able to share your light out in the world. And when you are sharing your light out in the world, your people can find you. So you’re not out there hunting clients. They’re just coming to you because your light is shining so well.
[00:38:22] So practicing desire, what do I desire? And the practicing bragging and because of the society that we live in. You have to practice bragging with people who will accept it because we’ve been taught since we were little girls, not to brag, we’ve been taught. Who do you think you are? Miss full of herself.
[00:38:45]And so we need people around us. When we go, I’m going to brag. I have a couple of girlfriends and we send each other messages all the time. Haley I’m bragging that I, blah, blah, blah. And it’s so good. It’s such a great way to celebrate who you are and open you up for more goodness.
[00:39:04] Allyson: I love it. And just about talking about you being in your gifts and you being in your feminine power and just like your authenticity, like when you said the word pussy, I was like, Oh, she is for me.
[00:39:18] I want to be in Julie’s world. Like that was a bold thing to say. And I think it’s just such a good example of it was just coming from a place of Service and really good teaching and I don’t know. I just loved everything about it. And I think that’s, I don’t dunno. I just like a good example of like you showing up.
[00:39:38] In your authentic self and you’re activating this feminine side of ourselves. And it just immediately knew Oh, she’s awesome.
[00:39:47] Julie: Thank you.
[00:39:50] Allyson: And I think it just exemplifies what you’re saying. Like it was very, I found it very magnetic. Yeah. And that was a word that you had said Oh, like I could, I can, I assume then you said this, like when you first wanted to say it, you’re like, Ooh, people aren’t going to like that.
[00:40:04] Ooh, it’s strong. Ooh.
[00:40:06] Julie: I still get people who said, Oh, I don’t like when you use that word. And that’s okay. That’s okay. That’s okay. I’m still gonna use it. It’s still a powerful word. I use it in the positive, it’s used pussy is used as a put down so much, but that’s another way that women are controlled.
[00:40:31] Yes, women are controlled through our sexuality. We’re not allowed to be too sexual put on a pedestal for being too sexual. And our sexuality is controlled. It’s all controlled. So we just let it out and let’s just, let our pussies do their thing too. Powerful tool. I
[00:40:52] Allyson: love it.
[00:40:53] I love it. Oh my gosh. Julia, this has been such an amazing conversation. I would love to just ask you like a thousand more questions truly. I just, I love how you approach things, how you talk about things it’s really just fantastic to be receiving from you. One thing I like to ask my guests to do is leave our listeners with a challenge.
[00:41:19] Sam: I
[00:41:19] Allyson: know that’s masculine, so the challenge can be a feminine challenge, but it’s just something I enjoy challenges. Anyway, just throwing that out there.
[00:41:29]Sam: Okay, there’s a couple that we could do. We could do 30 days of desire, but the challenge I’m going to give everybody, because this is one that I have taken on for this month is 30 days of talking to the energy of money.
[00:41:44] I have learned so much about money from having conversations with the energy of money. And this month starting with the new moon. When was that last week I have taken on 30 days of talking to money every day. To up my money mastery and to open myself to receiving more of it in 2021. So that’s the challenge, 30 days talking to money.
[00:42:09] If you need guidance. I have a resource page on my website and you can go and get a guided meditation there for talking to money. And we’ll make sure that you have the link to that page so that you can put it in, put it into your show notes.
[00:42:29] Allyson: That is awesome. That is an awesome challenge. I love, love, love that challenge.
[00:42:35]I’m going to do it too, so yay. It’s something that I do from time to time, but I want to do it for 30 days in a row, because that sounds exciting to me. That link will be in the show notes and tell us Julie, how else can listeners find you and get into your world and connect to you.
[00:42:52] Julie: Yeah. So we have a Facebook group.
[00:42:55] I say we, because I do have a team that helps me run it. I am not the warm queen way. But my team and I run a Facebook group. It is at feminine marketing magic on Facebook, and that’s a great place. You can connect with me there and you can also download A free mini book talking about the art of feminine marketing.
[00:43:18] And then also if you go to Amazon, you can find love-based feminine marketing, which is my book that goes into a lot more depth on all of the things that we talked about today. And you can get that on Kindle and hardcover or softcover paperback, whatever they call it. And it’s one of the love-based Business books and it’s called love-based feminine marketing.
[00:43:45] Allyson: Fantastic. And all of those links will be in the show notes. Julie, thank you so much for taking the time to chat with us and sharing your wisdom. I really received so much from this and I just had fun and that’s always a great indicator for me of having a great guest. So thank you so much for sharing your wisdom today.
[00:44:05] And I also want to thank you. So much dear listener. And if you’re loving this episode, go ahead and hit subscribe wherever it is you listen. And I’d be so grateful as always and review some more people can find us. And if you’d like my help calling in your ideal clients into your business right now, then download my free checklist to remove the five visibility blocks that are preventing your ideal people from finding you.
[00:44:34] Your offerings are too important to remain unseen. So this checklist will help you be seen and get fully booked. You can find the link to download on my website, AllysonScammell.com as well as in the show notes.