EPISODE #56

Scale Your Business by Niching Your Brand with Allison Williams

Imagine knowing your target audience so well that you become an ideal client magnet.

Imagine building an authentic and exciting brand that speaks directly to your audience and fuels massive business growth.

In business speak, we’re talking about “niching” and scaling.”

But many of my client struggle to identify their niche and this blocks their ability to really grow.

I know how frustrating this can be because I used to second guess my niche daily, and I saw how this sabotaged my efforts.

But once I found my true target audience, things started to turn around for my business and the growth came naturally.

This week’s episode of She Grows is here to help clarify your niche in a way that fuels big business growth.

My amazing guest, Allison Williams, is CEO and Founder of Law Firm Mentor. She shares her experience and expertise on how she created a law firm and scaled it from $0.00 into a multi-million dollar enterprise in 3.5 years.

Allison dives into why we tend to resist niching our business, as well as a powerful way to identify or clarify your niche. We also explore what to do when you’re having a hard time landing on a niche, or feel like you’ve chosen the wrong one.

Allison shares her top tips for building a brand around your niche to grow to the next level, and really start to scale.

GUEST BIO:

Allison C. Williams is CEO and Founder of Law Firm Mentor, a business coaching service for solo and small law firm attorneys. Law Firm Mentor helps lawyers to grow revenues, crush chaos in business and make more money. Law Firm Mentor was born out of Allison’s personal experience creating a law firm and scaling it fro $0.00 into a multi-million dollar enterprise in 3.5 years. Blending coaching, training, business retreats and accountability coaching, Law Firm Mentor is a one-stop-shop for all things business in the world of small law firms.

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In today’s episode we explore:

  • Why we tend to resist niching our business,
  • A powerful way to identify or clarify your niche,
  • And Allison’s top tips for building a brand around your niche to grow to the next level, and really start to scale.

References:

  • The Myers Briggs Assessment HERE.

 Resources:

  • The Crush Chaos Quiz HERE.
  • Crushing Chaos with Law Firm Mentor podcast HERE.
  • Crushing Chaos System HERE.
  • Download your FREE Checklist to Being Seen HERE – And remove the 5 visibility blocks preventing your ideal clients from finding you.
  • Join our community of nearly 1000 soul-guided women entrepreneurs HERE.