3 Steps to Connecting Deeply to Your Ideal Client Avatar

I suspect you’ve heard this before: Get to know your ideal client avatar inside and out.

I suspect you’ve heard the arguments about it why it’s so important. You’ve probably read a book or taken a class. Maybe you even filled out a questionnaire.

But getting clear on your ideal client avatar (or ICA) is often easier said than done.

Especially in the early days of business it’s hard to know who you’re meant to serve. And nothing feels more frustrating than spending a lot of time and effort creating content and programs for “the wrong people.”

When I first started my business, I had NO IDEA who my ICA was. Then I settled on something that didn’t feel quite right, which led to loads of second guessing. 

But in time, I was able to deeply content to my ICA, and that changed everything in my business.

To help you overcome any uncertainty you feel towards your ICA, I’m excited to share with you how you can connect to her in a way they’d never ever teach you in a traditional sales and marketing class. This is the exact strategy I use, and it’s the most efficient and powerful way to do it. 

In this episode, I share my journey to intimately getting to know my ICA, the 3 simple steps you can take to connect deeply to your ICA, and what to do when you don’t know who you feel called to serve and how to get absolute clarity.

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In today’s episode we explore:

  • How I went from no idea who my ICA is to feeling like she’s the soul sister,
  • The three steps to connecting deeply to your ICA and
  • The secret to getting absolute clarity on your ICA when you’re feeling completely unsure.



  • Download the free PDF guide on the 5 visibility blocks preventing your ideal clients from finding you HERE.