PODCAST

She Grows with Allyson Scammell

EPISODE #13

Using Storytelling to Make your Sales Conversations More Fascinating, Credible, and Memorable with David Lee

In this episode, I chatted with coach and consultant, David Lee about his experience using storytelling as a therapeutic, coaching, and communication modality for over 25 years. In our conversation, we explore how to use storytelling to make your sales conversations more fascinating, credible, and memorable.

David explains why your audience isn’t listening (and what you can do instead), plus he dives into the components of a good story. David then shares tangible tips on how we can use good storytelling through speaking and writing to grow our businesses, and the simple way you can find your own stories to tell in everyday life.

David Lee is a coach and consultant who has been using and teaching storytelling as a therapeutic, coaching, and communication modality for over 25 years. His work has been published in a book for therapists, and numerous business publications…and he has presented at conferences on this topic throughout the US.

In today’s episode we explore:

  • The components of a good story
  • Story-telling No-No’s
  • Tips to start using storytelling more thoughtfully in your business

Listen + Subscribe on iTunes.